Key System Features

Review Capture And Reporting Process

The process begins when a customer review is captured. The key is to make capture easy, and posting easy. We give the customer eight ways to enter a review. More on that later. For now, assume he enters on his smartphone. He gets a link that takes him to the survey. He answers the 3 questions you have designed. If his answers are not 4 and 5 stars, it is a negative review. He is thanked online, but his review is sent in a text immediately to management so he can be engaged, and his issues can hopefully be resolved. See the green squares.If the review is 4 and 5 stars, the system captures the reviewers name, email and the review. He/she gets asked if he has been forced in any way to give a positive review. (not shown). The review is then posted in the dashboard, posted on the business’s website, posted on its Facebook page and Twitter page, and then posted on the customer’s Facebook page if he/she is willing. Then the customer gets an email that asked him/her to later post the review to any number of review sites, chosen by you. These are best handled on his PC at home.

Capture Reviews In Multiple Ways

The Impact Magic system makes it as easy as possible for your customers to give you reviews, and to do so BEFORE they leave your business premisies. They can use their smartphone, their iPad, your iPad, or a PC at your office. They can call an 800 number and dictate their answers, or they can write their answers with pencil and paper.

Trap and Act on Negative Reviews

When your customer gives a less than 4 or 5 star rating, the review is captured, and a text and email message is sent immediately to the on-site manager in charge. Since you got the customer to give this review while still at your business, the manager can immediately intercede, and try and settle any issues. The objective is to fix the problem if possible, and prevent the customer from wanting to go off and post a negative review on his own to some site.

Place Reviews on up to 75 review sites

As we set up your system, we connect your review engine to multiple review sites of your choice. Take the obvious ones, and take the ones that fit your industry. For example, Edmunds and Dealer Rater are for the auto industry. If there is a very special review site, that we have not listed, no problem. We will just add it. The outcome is that your reviewers are presented with YOUR list of choices.

Online Dashboard Manages Everything

Once we set up your system, you will have a fully customizable dashboard that keeps track of and displays everything: a continuous graph of answers to your 3 questions, full text of your last 50 reviews, your Facebook posts and Twitter tweets. This is also where you input your choices of what separate people or departments you track. (See QR Section)

Monthly Reports With Continuous Updates

With the Impact Magic system, you get a full and comprehensive monthly report, giving you your status on every review site. And, you don’t have to wait. You can be emailed any time anyone posts a review on any of over 50 review sites. See it on your PC or on your Smartphone.

Set Up Process Claims Your Business
Listings On All Important Sites

When we set up your system, our staff of experts insures that your Google+ listing is exactly right. We then claim your company listing on ALL the other important sites, making sure that the name, address, phone number and website are spelled identically. This is critical to Google, and greatly improves Google search performance. This is a time consuming process, but one that benefits your company on an ongoing basis, with or without our Reputation Management System.

Use QR Codes to Allow Any Level of Granularity

The Mpact Magic system allows you to decide what level of granularity you want to use to track reviews. You can assign a unique code to each sales person or each technician that deals with the public. Then the reviews that person obtains are grouped together in your dashboard so you can monitor and compare his performance to others. You can establish QR codes for different departments. Whatever level of granularity you want, you can have. (When the QR code is scanned by the smartphone, it brings up the questionnaire for the customer to use to create the review.)