Implementation

So now you are about to get the Reputation Management system, and you wonder what are the implementation steps.   Setting the system up is extremely easy.  In fact, we do almost all the work.  We just need a little guidance from you, and some decisions.

1. Answer some Pre-Installation Questions.   We ask you a few questions pertinent to setting up your system, and discuss how you will use the system.
2. We Set Up Your System.   This process includes the following items, and others.
   1. Develop a list of the important review sites that you want your customers to be able to submit to.
   2. Decide on the “granularity” of the reviews you want to capture.  Do you want reviews for every sales person, so you can compare them?  This many not be popular.  Do you want reviews only by department, for example, new car sales, used car sales, and service?
   3. Finalize the three questions you want the survey to ask.  This step is easy.
   4. Decide what photos of your business you want to be shown to enhance the Survey pages. You choose the photos, we do the work.
3. We Claim All Your Business Sites.  This is critically important, and it is a substantial amount of work.  If you were to do it, it would take you approximately one hour per site.  We go to every important site, and do whatever is necessary to register your business with that site.  Most important, we insure that the name, address, phone numbers, and website of your business are all expressed exactly the same at each site.  The result is that your company will do better in all future Google searches, regardless of reputation activities.
4. You Introduce the Service to Your Employees.   This is your one very important task.  Your employees need to know that each one of them is a PR agent for your business, and that their good and bad actions can and will get written up on the Internet for the whole world to see.  You want them to understand that everyone must work together to give the company the best possible reputation, and you want to assure them that the result will benefit everyone.  It is important to get buy in from everyone.  You may want to consider offering employees a small financial bonus if they get a five star review that names them.  That gives them added incentive to excel, and it will also help you get happy customers to write reviews.  It is okay for them to say to a customer “will you do me a personal favor and write a review?”
5. Your Employees Take Video Training on How to Use the System.  There are several videos that your employees will take, and then they will take an online test, with the results made available to you.  Among other things, one of the most important training items is teaching them how to ask for reviews.
6. We Work Together to Develop a Strategy on Whom to Ask for Reviews.  Remember, this is advertising.  You want to get the happiest customers to write reviews.  You don’t need or want to get everyone to write reviews.  We will work together to develop a strategy.
7. Together we will develop a Yelp Strategy.  Yelp has a reputation of ignoring good reviews, unless they come from a “Credible Yelper”.  This is someone who is registered with Yelp, writes frequent reviews, follows others, has his/her photo on the site, etc.  If these people write good reviews about you, Yelp accepts them and posts them.  You want to get those people to give you good reviews.  You must first identify them.  We work together on a plan to identify credible Yelpers.