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In Marketing today, Reputation is Everything
Today, U.S. businesses spend hundreds of millions per day on advertising. But advertising is not enough. 80% of people looking for a new product or service will check it out online first. Why? To see the reviews, and to see the company’s online reputation! And if the online reputation is negative, then much of that advertising expense is wasted. The buyer will go somewhere else. It was different in the past.
In the Old Days, Advertising was Enough…
You bought your ads, placed them on radio, TV and in newspapers, and that was all you had to do to attract customers. Run a clever ad, and new prospects showed up simply based on your ads!
Then Along Came the Internet…
Once every business got websites, offline advertising was no longer enough. Now businesses had to both advertise off line (traditional), and advertise online. And the new rage became SEO (search engine optimization). That is, companies had to make sure that their website came out near the top of Google searches. People would see your advertising, then find you on the Internet, read about your company and products, and then come calling.
But Now, Everyone is Putting Reviews on the Internet…
Now even websites and SEO are not enough. People want to research your online reputation—something most businesses don’t even know they have! Why all the reviews all of a sudden, and why are they important? It started when Amazon began asking everyone to review EVERYTHING! People ARE now writing reviews about everything, and whether you know it or not, they are writing about YOUR BUSINESS. SEO is no longer enough. Now people see your advertising, and then they research your business on the Internet. But they’re not just reading your website. They NOW READ YOUR REVIEWS! And they believe the opinions of people they don’t even know, before deciding to do business with you. And what they most often find, is an excess of negative reviews! Or almost as bad, they find NO reviews. And this scares them away. Why is this happening? What can you do about it?
Why is this Happening? It is because the Internet has a Negative Bias…
When people buy something, they expect good service. So when that happens, there is no motivation to tell everyone. But let something bad happen, even if small, and people rush to go online and tell the world. They used to just tell five friends. Now they tell thousands. And the more disappointed they are, the more eager they are to share their negative experience, and even write hostile things about your business. This has been going on for several years now, and those negative reviews never go away. They just keep accumulating. With the absence of positive reviews to drown them out, companies are developing negative online reputations, and most don’t even know it. And these are driving away business! WHAT SHOULD YOU DO?
What if you Simply Have NO Reviews?
This means to many people that no one is doing business with you. So this is almost as harmful as negative reviews. No one wants to do business with a company that no one uses. You are like a restaurant that has an empty parking lot. No one will stop by.
OUR SERVICES: We help you take Control of Your Online Reputation… Here’s How…
If your business is successful to any degree, then you very likely have lots of happy customers. Let’s get them to write about you. Let’s put in place a system that makes it easy and fast for happy customers to write reviews in any of eight different ways, and then post those reviews to any of dozens of review sites. Let’s get those reviews done while the customer is still on the business premises. Let’s structure the system so that negative reviews are instantly flagged, and the local manager in charge is instantly notified via text, so that he can intercede, find out what is wrong, and try and correct it…before the unhappy customer goes and tells the world. 
Let’s capture reviews by department, and possibly by sales person, so we can measure everyone and insure all parties are playing their part in delivering happy customers. Let’s make every single employee know that he or she plays a critical role in protecting and growing your online reputation. Let’s provide a dashboard, so you can see and track everything. Let’s deliver monthly reports that track progress by review site. Lets provide proprietary ways to figure out who are the right people to place Google reviews and Yelp reviews.