Sales from New Customers Calculator

Improving your online reputation WILL increase your revenues.  One measure of that is from the Harvard 2009 Study.  This study said each one star Yelp rating increase in your online Yelp rating is worth a 5% to 9% increase in revenue. Calculate your revenue gain from getting more Yelp Stars due to positive reviews.

INPUT SECTION: REVENUE GAIN FROM NEW CUSTOMERS
Enter your amounts in fields A, B, C and D (all are required fields).

A. Current Sales Revenues Per Month:

Enter your monthly sales amount.		 B. How Many Additional Yelp Stars (1, 1.5, 2, etc.):

How many Yelp stars do you want to add to your current Yelp rating? (You should want to get it to 5)
C. Increased Revenue Per Star % (5% to 9%):

This is per the Harvard study. Use 5% to be conservative, or up to 9% to be more aggressive.		 D. Cost of Reputation Marketing Per Month:

Enter the quoted monthly cost here.

OUTPUT SECTION: REVENUE GAIN FROM NEW CUSTOMERS
Fields E, F, G and H are dynamically calculated from the input section above.

E. Current Sales Revenues Per Year: $240,000
F. Net Revenue Increase Per Year: $24,000
G. Net Revenue Increase Per Month: $2,000
H. Reputation Marketing ROI Per Year: 0%

  • 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5 to 9%